What is E-Commerce Marketing? - Platforms, Strategies, & Tools
If you want to distinguish your ecommerce business from the competition, it requires a variety of marketing approaches. They should be created with the goal of strengthening your brand, attracting customers, and increasing sales. Improving customer loyalty and ranking high in search results are methods that, when used correctly, are guaranteed to work. If your company sells products or services online, ecommerce digital marketing can help boost sales by supporting online purchases and building a loyal customer base that remains engaged and informed.
What is Ecommerce Marketing?
The use of changing strategies is essential to eCommerce marketing. Businesses can use digital marketing to attract customers, raise brand awareness, convert visitors into customers and establish an online market for their products and services. Ecommerce marketing strategies target business owners who sell their products or services online. The various approaches are aimed at increasing awareness and drawing attention to your products and services in unique, new and engaging ways.
In this blog we will tell you about the various Ecommerce marketing platforms, ecommerce marketing tools, and strategies for ecommerce marketing which you can also learn in depth with our best ecommerce digital marketing course. If you are new to this concept, this will give you all the basic information you need about ecommerce advertising. You can also join DigiDwar’s ecommerce marketing course to jump start your career in this growing field of digital marketing.
Best Ecommerce Marketing Platforms
Shopify is one of the ecommerce marketing platforms that focuses on small to medium-sized businesses, allows users to customise their storefronts but also create product pages. It provides email marketing, SEO tools, and CRM features for audience segmentation as well as personalization. It also includes an app store where users can add integrations like social media promotion and analytics.
Users can quickly set up Shopify's platform and sell through various channels, such as point of sale products. It provides users with customizable templates to help them create stores that represent their company's branding.
HubSpot is primarily used for CRM as a B2B marketing automation platform. The HubSpot system consists of a marketing automation hub, a sales hub for CRM, a customer service hub, a content management hub that enables personalised webpages, and an operations hub. Websites can be created, subscriptions and services sold, and product information updated as needed. HubSpot's CRM tool provides a wealth of information about customer interactions, and its modules integrate to provide a comprehensive view of customers and the sales pipeline.
Omnisend is an email marketing platform that also allows you to send text messages to your customers. It combines with other platforms such as Shopify, BigCommerce, and WooCommerce, and its customers can use segmentation to send marketing messages based on their location, shopping behaviour, campaign activity, and other parameters. Omnisend's platform is simple to use and includes a variety of templates and analytics. In addition, the company has a responsive customer service team.
WooCommerce, an open source ecommerce marketing platform, allows users to create WordPress stores. It provides both paid and free themes to assist in the development of stores. WooCommerce is quick and simple to set up. This platform is also supported by many major hosting companies. However, its third-party extensions can be costly, and proper setup requires some technical knowledge.
Wix's store building features may make it a suitable ecommerce marketing platform for small businesses. It includes email marketing as well as integration with social media platforms, along with storefront and product page templates. Wix's drag and drop website builder makes website creation simple, and the company's customer support is helpful and responsive.
Email marketing and also the ability to run affiliate marketing programmes are just a few of the features that make Shift4Shop ideal for small businesses and entrepreneurs. Within this ecommerce marketing platform, users can also create storefronts and product pages, send newsletters, and collect product reviews. With this platform, users can easily add products to their stores.
BigCommerce provides a visual page builder, WordPress integration, and marketing segmentation for businesses. Customers can be organised into groups, sell on multiple online marketplaces such as Amazon. Customers can integrate the platform with a variety of third-party tools, and the company's customer service team is extremely responsive.
Top Ecommerce Marketing Tools
Following are the main ecommerce marketing tools through which one can increase their customer base:
One of the main ecommerce marketing tools is Email as it is the web's currency, and the ultimate goal of any ecommerce business is to convert prospects into paying customers. Email is the clear winner when it comes to conversions.
Running an online store is difficult enough. Combine that with the effort required to maintain an active social media presence across multiple platforms, and you've got a lot on your plate. You can create Facebook ads using the Facebook lead ads tool, where the lead info is automatically filled up into your account through the use of marketing automation so you can market to target customers through email. Social ads for ecommerce advertising are credited with greater purchase influence, particularly among millennials, where it is the second most influential paid media channel.
Data science is used by analytics tools to help you understand what your clients want, why people came to your store in the first place, and how to attract more of them. It is essential to keep an eye on these statistics. Google Analytics is a free tool that can help you improve conversions on PPC ads, optimise your site and product descriptions, as well as track visitor behaviour on your store. Google Analytics is an essential tool for any ecommerce business.
Your contacts are the lifeline of your company or organisation. Keeping customers as well as supporters engaged is difficult without them. Your company can use these versatile platform in a variety of ways:
Organise your workforce: Send bulk text messages to your workforce to inform them of daily shift schedules, weather alerts, or HR tasks that must be completed.
Promote an event: Do you have a bake sale, a concert, or a volunteer opportunity? Texting is a simple and quick way to notify thousands of contacts in just a few minutes.
Billing alerts: Whether you're dealing with customers or vendors, text based automatic billing alerts can help you stay in the black at the end of the month.
Customer service: Text or chat with customers when their packages arrive. Many customers would rather communicate via text message.
SEO, or search engine optimization, is the process of optimising your ecommerce content and website to appear higher in online search results. While many digital marketing strategies rely on you reaching out to your target audience, SEO allows you to reach people as they actively seek information about your products as well as services on their own. SEO improves your visibility in organic search results, which is traffic that comes to your site naturally rather than simply relying on paid search results.
You can use Google Ads to create campaigns that drives more loyal customers to your website to increase brand and product exposure. You can target specific audiences based on their location or keywords with Google Ads, and you only pay for results.
When was the last time you pulled out a phone book to look up a local business? That big yellow book probably doesn't get much use anymore. Nowadays, a quick online search is more likely to give an answer. With 81% of customers conducting online research prior to making a purchase, maintaining a positive relationship with Google increases your chances of being discovered by your next great customer.
Strategies of Ecommerce Marketing
Following are some tips for Ecommerce marketing which will help you grow:
Make an Ecommerce Website
An online visitor should have somewhere to go before you can focus your efforts on SEO, which is essential. What potential customers see on your website is one of the first impressions they have of you and your services. You want to capture and hold the attention of a consumer who has taken the first step and visited your website.
For SEO searches, optimise your website
SEO is still an important part of marketing and is one of the main strategies of ecommerce marketing. You should make sure that your website and product pages are fully optimised for the exact keywords that your target audience is looking for.
Customers can find your products or services by keyword searches to solve a problem or learn more about a new product. To find the information they require, they search for products using familiar words and, in some cases, complete sentences.
Implement Content Marketing
Many ecommerce businesses associate content marketing with blogging. It can, however, also include using lead magnets such as ebooks to attract visitors to your website and encourage them to buy or sign up for your email list. Blogging is still the most effective way to generate organic search rankings and links to your product. When creating a blog to drive traffic to your site, keep in mind that your blog should not only be about the latest products you have.
Social Media Marketing
Social media marketing is completely free unless you outsource it, and it's an excellent way to build as well as nurture customer relationships. Sharing, recommendations, but also feeds that share what individuals are up to with their friends or followers can also help you connect with new users. When it comes to brand awareness, social media can have a one-of-a-kind impact on your business. As potential clients come into contact with your posts, sites, product pages, and promotions, the use of various social platforms helps to create a lasting impression of your product.
Use Influencer Marketing
This ecommerce strategy may not be as cheap depending on which social influencers you want to work with. Influencers with millions of followers can be extremely expensive to promote your product or service. Influencer marketing, however, does not have to be expensive for many small or medium sized ecommerce businesses. If you use this strategy, you should contact influencers who your target group follows.
Email marketing is an essential component of ecommerce marketing, and if you don't believe it can be effective, you're mistaken. You can give targeted suggestions, product announcements, as well as discount offers to an audience that is already interested in your product using great visuals and outstanding copywriting.
Personalization should be used in your emails whenever possible. Add user names to the email's subject line, or use segmented email lists to send automatically customised recommendations based on previous purchases. Personalised automated emails have a 75% higher open rate than non-personalized emails.
Set up a Shoppable Instagram
Shoppable content could really take your social media posts to the next level by allowing visitors to buy items right away. These methods provide immediate satisfaction, do not allow for distractions from the products, and hence remove friction and hesitation from the purchasing process.
Enrolling in an ecommerce marketing course on DigiDwar can help you learn additional skills such as business management and marketing strategies to help you run a successful online business with an ecommerce store. Marketing, accounting, finance, strategy, pricing, as well as analytics are all necessary skills for success in ecommerce. Digital marketing is essential for attracting customers to an ecommerce site. We will provide you with the deep practical knowledge of ecommerce advertising, influencer marketing, affiliate marketing, virality, and other services which are necessary for Ecommerce advertising in this best ecommerce digital marketing course. Understanding the fundamentals of business with our online ecommerce marketing course can help the beginners learn the basics and help in the growth of online ecommerce business.