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The Ultimate Guide for Email Marketing - Tools, Strategy, Types

The Ultimate Guide for Email Marketing

Email Marketing: DigiDwar

One of the most digital marketing methods is email marketing. It allows businesses to communicate directly and personally with their clients (and potential customers). Email Marketing ideas lead to higher sales, loyalty, as well as customer satisfaction. Even though email marketing has been around for years in a digital world that is constantly evolving, it still has an exceptionally high ROI today and that’s why email marketing courses are in high demand nowadays.

Businesses are finding new and innovative ways through the best email marketing ideas, tools and strategies to market their products and services as the world becomes more digitised. However, email marketing for business remains one of the most popular methods. In this blog we will provide you with all the information about features of email marketing and how DigiDwar;s email marketing course can help beginners learn about this field with the help of examples of email marketing.

What is Email Marketing?

Email marketing is a direct marketing channel through which businesses can share new products, sales, and updates with their contact list. Its high return on investment (ROI) makes it vital to the overall inbound strategy of most businesses. Modern email marketing ideas have shifted away from mass mailings and toward consent, segmentation, as well as personalization. This may appear to be time-consuming, but marketing automation does the majority of the heavy lifting for you. In the long run, a good email marketing strategy not just drives sales, but also contributes to the development of a community around your brand.

Types of Email Marketing

Promotional Mails

Email marketing campaigns are created to promote new product releases, special offers, gated content such as ebooks and webinars, as well as your overall brand. A campaign could contain 3-10 emails distributed over a period of days or weeks.

Information Emails

A newsletter, as the name suggests, distributes information about your company. Newsletters help you keep in touch with your email subscribers on a regular basis.

Re-engagement Emails

The re-engagement email is one of the other important types of email marketing. Re-engagement emails, as the name suggests, help in reconnecting with customers or subscribers who haven't been active in a while.

Email Marketing Campaign Types

Following are the top email marketing campaign types which are very useful for businesses:

Welcome Emails

In theory, welcome emails are fairly simple. When someone joins your mailing list, you send them a friendly message to thank them, provide all the information and maybe even offer a freebie.

Product feedback Emails

Any product or service can certainly benefit from customer feedback. Getting people to write you reviews takes a lot more effort than you might think. Email is a great way to gather more feedback.

New Feature Update Emails

Updates in the products or services are an excellent way to keep customers happy while also creating more interest in them. Whatever those updates are, you should always notify your subscribers via email.

Confirmation Emails

With confirmation emails, you get to know that everyone on your list wants to join.

Holiday related Emails

From a marketing point of view, holidays are fantastic. They not only allow you to send your warm wishes to your subscribers, but they can also be used to drive more conversions.

Thank you Mails

With email marketing, you can send thank you mails for almost anything. They not only demonstrate good manners, but they are also an excellent way to gain goodwill.

Email Marketing Tools


MailChimp built a reputation for itself in the email marketing a long time ago, thanks to its low cost of entry (in a limited capacity). This email marketing software is extremely simple to use, making it ideal for beginners. It allows you to create lists from scratch, customise your emails, import subscribers and track them all from the same platform.


NotifyVisitors is an email marketing software that allows users to segment users, set up email campaigns automatically, and customise their email templates. The user-friendly interface makes it simple to understand how email campaigns work and to begin sending emails which are customised towards a purpose as soon as possible.


Check out Sender if you're looking for a low cost and all in one email marketing software that allows you to easily manage email and SMS campaigns from a single dashboard. Every plan includes not only full access to all Premium features, such as segmentation or automation workflows, but also access to a large library of prepared popups, embeddable forms as well as email newsletters.


Sendinblue is an email marketing software that includes email marketing, SMS, chat, CRM, marketing automation, landing pages, shared inbox, and other features. With the forever-free plan, you can store an unlimited number of contacts and send up to 300 emails per day, or you can go deeper with a simple pricing model based on monthly email volume. Furthermore, you can cover your overall marketing channel in a single location.

Constant Contact

Constant Contact is one of the most powerful email marketing tools on the market today. It includes a variety of email templates to help you create the perfect email newsletter, as well as industry-specific features (including promotional ideas). You will also receive assistance in the form of live chat as well as user-based discussion forums, allowing you to get immediate feedback on your ideas or technical assistance.


EasySendy is an email marketing software hybrid. It lets you create and manage regular campaigns, autoresponder campaigns, or even drip email campaigns. It has a drag and drop editor, segmentation, email list management and a variety of email templates, just like other email marketing tools.


Omnisend is one of the more powerful email marketing tools on this list, yet it doesn't vary depending on usage. Omnisend offers a broad range of email marketing tools, including a drag and drop visual builder, email capture tools, and a variety of templates for email and automation workflows. Unlike other email marketing platforms, Omnisend allows you to integrate multiple channels into the same automation workflow.

Benefits of Email Marketing

It is both efficient and effective

Email marketing is a highly efficient and effective method of reaching out to customers and promoting your business. Sending targeted emails to existing and potential clients allows you to easily reach a large audience. Email marketing allows you to monitor results and ROI, making it simple to determine the success of your campaigns. Email marketing is extremely cost-effective and frequently produces higher conversion rates than some other marketing channels.

It helps in sending customised content

Figuring out ways to differentiate yourself from others is more important than ever in today's competitive market. Email marketing is a great way to accomplish this. Personalising your content allows you to create messages that will resonate with your target audience and encourage long-term relationships.

Segmenting your list and sending targeted messages to specific groups is one way to personalise your email content. Using dynamic content is another way to personalise your promotional emails. Dynamic content is an email element that changes depending on the recipient.

It increases sale

Is email marketing for business useful? It's a simple way to boost sales. You can keep in touch with your target audience and develop leads through the sales pipeline by creating a database of customers and possibilities. Email marketing for business can help you build relationships with customers and engage them with special offers and loyalty programmes.

It increases traffic on websites

If you want to increase traffic on your website, email marketing should be at the top of your list. You can keep your brand on their radar but also drive more visitors to your site by building a list of subscribers as well as sending them regular newsletters. The key is to make your emails relevant and engaging, with a strong call to action that encourages recipients to explore your website.

If you want to increase traffic on your website, email marketing should be at the top of your list. You can keep your brand on their radar but also drive more visitors to your site by building a list of subscribers as well as sending them regular newsletters. The key is to make your emails relevant and engaging, with a strong call to action that encourages recipients to explore your website.

It will assist you in establishing authority in your industry

Authority is the one thing that cannot be purchased. You must earn it. However, when you have it, people will pay attention to you when you speak. They will read what you have written. They'll buy whatever you're selling. You can establish yourself as an expert in your field by consistently providing valuable content and insights. People will start to associate your name with authority and credibility if they see your name appear in their mailbox on a regular basis.

You can reach the target audience

Email marketing should be targeted for a particular audience in order to be effective. Otherwise, the recipient will ignore the message because it is irrelevant to them. Start by segmenting lists by interest to properly target your recipients. You can also target customers based on their location.

Top Email Marketing Strategies

Following are the description of each of the major Email marketing strategy:

Get Personal, But Set Boundaries
There is no doubt that email personalization is indeed a great tactic that has been shown to have incredible benefits on your mail campaigns. According to Invesp, personalised promotional mailings have 29% greater unique open rates as well as 41% higher unique click rates than non-personalized mailings. There are many more advantages. According to Epson research, 80% of customers are more likely to buy from a brand that offers a personalised experience.

Subject Lines should be short
This is the basic email marketing strategy as 47% of email recipients open emails based exclusively on the subject line, and personalised emails are 22% more likely to be opened. This shows the importance of subject lines in the success of your email marketing campaign. However, statistics show that it is not only the content that should be considered, but also the number of characters used. Also, email subject lines of 6-10 words have the highest open rate.

Choose the Best Time to Send Emails
When it comes to the success rate of your email campaigns, timing is everything. You are most probably aiming for a higher open and click-through rate, so timing is an important factor. Another reason is that loyal users may wish to interact with your content (share with friends). Keeping this in mind, you should utilise all available tools to figure out the best time for them.

Distribute Freebies
Promotional giveaways not only increase the number of subscribers, they can also increase your income. You may be doubtful about giving something away for free, but this type of promotional content is what many subscribers want and are willing to provide you with their email address in exchange for. With a 26% to 66% click-through rate, freebies like templates and tools are among the most popular.

Send Emails That Are Mobile-Friendly
Consider sending an email that is visually appealing. However, when you open it on your phone, the images are missing and the design is sloppy. As a result, your subscribers are unable to interact with you. This situation can have a major impact on the success of your campaign. Mobile phones are owned by 80% of Internet users, and this figure is expected to rise in the coming years. As a result, your email marketing strategy should always include a mobile-friendly design.

Try Re-engaging with Inactive Customers
If you do not work hard to send engaging or relevant information, you will lose roughly a quarter of your subscribers each year. Email list decay is unavoidable, but it can be managed to some extent. Win-back campaigns are not always easy. However, businesses that invest in re-engaging campaigns in email marketing see a major return on investment. This means that re-engaging inactive subscribers is less expensive than acquiring new ones.

If you're looking for the best email marketing course that's specifically designed for beginners, DigiDwar provides the best email marketing course in Rohini. DigiDwar's email marketing training teaches you the features of email marketing, practical examples of email marketing through the use of the best email marketing softwares. Learn to write more effective emails, get past spam filters into inboxes through the use of email marketing tools and best email marketing strategies which will give you a whole lot of experience in this field.