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Web Analytics Tool: Definition, Advantages


Web Analytics Tool: DigiDwar

Web analytics used to be complicated and only known to web developers. However, the digital revolution and the push towards data-driven everything are rapidly changing that. Senior management is increasing pressure on professionals in all industries to be more analytical and use big data from web analytics to gain a strategic advantage.

The gathering, synthesis, and analysis of website information with the aim of improving the website user experience is known as web analytics. It is a technique for managing and optimising websites, web applications, and other web products. It is heavily data-driven and helps in the creation of high-quality website decisions. Web analytics can also give you ideas on how to improve your product as well as drive business growth. Due to this the web analytics courses are in trend these days and DigiDwar will provide you the best web analytics certification course and teach you how is web analytics used for profit.

What is Web Analytics?

Web analytics is a method of measuring a website's success in terms of traffic, conversions, ROI etc. It is a tool that assists businesses and organisations in better understanding their target audience and what they should do to increase their visibility. Web analytics can help businesses and organisations to understand their target audiences by providing valuable insights into visitor behaviour. They're also useful for determining how visitors interact with your website as well as what they like and dislike about it.

Categories of Web Analytics

Off-Site and On-Site Web Analytics are the two main categories of web analytics. The process of analysing user behaviour and visitor activity on a website is known as off-site web analytics. On-site web analytics is the method used to gather information from a website in order to better understand how users interact with it.

Off-site Web Analytics

Off-site web analytics is an excellent way to gather information about your customers. It helps in understanding what visitors are doing on your website, whether they are simply browsing or purchasing something from you.
Data from Search Engine Results Pages (SERPs) as well as AdWords are included in off-site web analytics.

Off-site Web Analytics is a form of search engine marketing analytics which includes data from SERPs and AdWords. It is a substitute for Search Engine Marketing (SEM) & Search Engine Optimization (SEO). Off-site Web Analytics can be used to track how your website performs on search engine results pages (SERPs), which are the first pages that appear on Google when a user searches for a keyword. It also includes data from the AdWords search engine advertising platform, where you can place ads on Google to increase exposure for your website. For off-site web analytics, a number of different tools are available like Google Analytics, Mixpanel or Adobe SiteCatalyst.

On-site Web Analytics

On- site web analytics provide information on how users interact with your site and also what content they find interesting or engaging. It helps determine the effectiveness of your content strategy as well as marketing campaigns. Google Analytics and Adobe SiteCatalyst are two tools that can be used for on-site web analytics.

On-site Web Analytics is a tool that displays data from your website's traffic logs. It is a free tool that provides information about the number of visitors, browsers, their countries and referral sources. There are huge benefits of using on-site Web Analytics like knowing the number of visitors to your website and their countries, as well as the number of browsers used to visit your website and where these visitors are coming from.

What is Web Analytics used for?

Web analytics is useful for determining which channels users access your website. You can also determine popular site content by evaluating the average time spent on your web pages and also how users interact with them, such as which pages cause users to leave.

Web analytics involves the following steps:

  • Setting company goals: It involves choosing the important metrics which will determine the success of your company and website.
  • Data collection: It involves gathering information, statistics, as well as data on website visitors through the use of analytics tools.
  • Data processing: It is the process of converting raw data into meaningful ratios, KPIs, and some other information that tells a story.
  • Data Reporting: It is the display of processed data in an easy-to-read format.
  • Creating an online strategy: It involves creating a strategy to optimise the website experience in order to meet business objectives.
  • Experimenting: It actually involves running A/B tests to determine the best method for optimising website performance.

How to use web analytics?

Following are the points which will show you how to use web analytics for a business:

Engagement Tracking

Web analytics can be used to track engagement with your landing pages or other site content. Is there a mismatch between click-throughs or form completions? How is your conversion rate calculated? Do people click on your internal links and respond to CTAs (calls to action), or do they "bounce" after 30 seconds?

A/B testing

A/B testing is the process of creating two versions of the same asset (landing page, email, display ad etc.) and testing the results with a small segment of your audience. Web analytics is the best way to track results if the asset is featured on your site.

Lead Scoring

Web analytics is one of the hidden parts in lead scoring, and it is used to track prospects and leads as they explore your website, download assets, subscribe, register or share content. A web analytics engine performs these events (known collectively as "digital body language") behind the scenes and assigns them to specific contact profiles.


Retargeting ads, when used wisely, can be an efficient method of attracting visitors back to your site. You might not be familiar with the inner workings of retargeting campaigns managed by a third-party provider, but web analytics plays a significant role.

Attribution Analysis

Web analytics can assist you in tracing converted leads back to their initial digital contact with your brand and determining the sequence of touch-points that led to their conversion or churn.

Web Analytics Tools

Following are the best web analytics tools available:

Google Analytics

While some people have success with other web analytics platforms, we always recommend Google Analytics first as it is one of the best web analytics tools. It is constantly being improved and is innovative, it is free, and there is a lot of knowledge or blogs available on how to use it for your businesses.

Monster Insights

MonsterInsights is a must-have plugin for WordPress and Google Analytics users. It allows you to simply connect your WordPress site to Google Analytics (both Universal Analytics as well as GA4), allowing you to view all of the important data directly in your WordPress dashboard. Furthermore, you can allow sophisticated tracking features like event tracking,


HubSpot is a large collection of marketing tools, including analytics, that can assist any business in growing. You can start with their CRM and add tools with the Marketing Hub, Sales Hub, or whichever Hubs best suit your needs. Analytics, email marketing, landing pages, live chat and other features are available through the Marketing Hub.


Mixpanel is a product-specific analytics solution designed for eCommerce websites. Mixpanel allows you to gain insight beneath the surface to discover which features are popular, who your power users are, as well as the behaviours associated with long-term retention. You can also quickly create funnels and easily analyse conversion rates. Mixpanel provides a trial version for free and then their plans are $20 per month.

Google Optimise

Google Optimise is not a standalone analytics platform, but it is an excellent analytics tool that works together with Google Analytics. You can run A/B experiments and tests on your website using Google Optimise, and Optimise uses statistical modelling to determine what works best on your site. It may appear complicated, however running split tests with Google Optimise is actually quite simple.


Hotjar is not a standalone analytics platform, however it offers a few pretty cool analytics features that you should look into. Hotjar is primarily a heatmap tool that can display how far down your pages your visitors are scrolling or where they are clicking. It can also collect feedback from your visitors about their visit to your site.


Kissmetrics is one of the best web analytics tools for SaaS and eCommerce businesses that focuses on users and their interactions with your website instead of anonymous visitors. This tool is designed for SAAS and eCommerce companies to help them gain insights into how their customers make purchases on their websites. The platform has some really cool features that you should look into.

Advantages of Web Analytics

Following are the advantages of web analytics:

Online traffic Analysis

Web analytics help you in analysing the online traffic that visits your website. Based on how many potential customers and users visit or browse your website. It also tells us where the majority of potential users come from, what they were doing on your website, and how much time they spent on it. Due to this, and the manner in which the data is presented, it is simple to determine which activities produce better results and profits.

Keep track of the bounce rate

The bounce rate of your website is the number of times a user has browsed through or visited your website without engaging with your webpage. If you have a high bounce rate, it means that your website has a poor user experience overall, and the user did not feel that the content was relevant for their purpose or what they were looking for. Also, when you have a high bounce rate, it is extremely difficult for your business to perform well in sales, quality leads, and conversions.

Choose the appropriate audience

To focus on your efforts, it is important for every business to find the right audience as well as make sure that your content reaches them. Web analytics assist businesses by providing information on how and where to find the right audience, and also how to create content and create the right audience. With the right audience, you can create better and more effective marketing campaigns that increase and promote sales, which in turn increases conversions and improves your website tenfold.

Keep track of your marketing campaigns

Tracking the rate of success of your marketing campaigns will show you how the campaigns were viewed by users and whether they were successful or not, as well as whether the entire campaign has been profitable to your website and you. By tracking with unique links for each campaign, you make sure that if the campaigns perform poorly, you can always cancel them.

Improved, optimised web services and website

With the help of a few of the best web analytics tools, a business can find potential and risky problems on its website in order to improve its ranking. Remember to create specific landing pages for different reasons to help your website's user interface. Tracking how well your website performs on mobile devices also helps to improve the overall user experience.

Website's conversion rate optimization

The primary goal of conversion rate optimization for your website is to make sure consumers complete the tasks assigned to them. The conversion rate is also determined by the number of completed goals divided by the number of users. It also evaluates the indirect conversions that have come to your website, as well as the number of times your post has been shared, and helps you in widening your reach to a much larger audience.

Enrol with DigiDwar to get the best web analytics certification course in Delhi for beginners. We provide the best web analytics course and will provide you with deep practical knowledge on how is web analytics used, web analytics tools, practical experience of different categories of web analytics so that you can learn the advantages of web analytics and increase the profit of your business by evaluating website performance.